The affordable radio advertising is still widely used by many business owners since it is cheaper and effective. Though cable television and internet are very popular, radio can still make your business grow. If you are still starting a business and you don’t have enough budget to market your business, getting radio ads is ideal. If the normal rate is still too much for you, here are the more tips to save in your radio advertising.
You can save a lot if you will cut the length of air time. This is where you need to produce an ad that is shorter than the usual sixty-seconds advertisement. So, make your commercial straight to the point that can still catch the interest of your audience. If you can’t do that, allow us to help you conceptualise a short message that will still be effective to the listeners.
Cross promotion is another way to get an affordable advertising rate. This is where your brand name and other product will be both mentioned or there are two advertisers who share the same air space. For example, the station will play your advertisement but along with another brand. Like, “You can buy this (your brand) on (grocery store)” This way, you will save more money.
Choosing the time will also help you save. Radio ads are more expensive when played at morning or night, so ask for you might prefer that instead of running your commercial during mornings, choose noon. Just be careful on choosing the time and make sure that there are listeners during that period, don’t pick midnight as obviously the people you will reach is limited.
Whilst it’s no brainer, make sure that you don’t choose an advertising company that has high fees. However, it’s also wise to not settle for agencies that ask for too good to be true prices as chances are, they don’t provide quality work.
Lastly, we have the most affordable radio advertising in Melbourne if you will opt for normal days to play your advertisement. The fees are normally higher when it’s Christmas and when other occasions are approaching.