An online shop is a must for every business. But to make it work, you need to set your goals and avoid these red flags:
- Website Speed
A website that is too slow to load decrease customer’s satisfaction. In fact, in a study by Akamai Technologies, it shows that the average time the viewers will wait before clicking away is only four seconds.
- Shipping Fee
In a study of Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. And one of the reasons is because of the shipping fee. When they checkout and presented with unexpected charges, they’ll likely leave your site.
- Choosing the Right Platform
E-Commerce web site comes in many forms and unique features. However, there’s no one size fits all solution so you must look for the best one. If you want a platform that will allow you to create your own online store with one their customisable template, choose Shopify web design. You can talk to them for details.
- Make Your Site- Mobile Friendly
People everywhere are accessing the internet through their smartphones. If your platform does not render well on mobile, you’ll ultimately lose sales.
- Business Logo
Your logo is the icon that represents your company. It is the first thing visitor sees when they visit so, don’t forget to put it to increase brand awareness.
- Social Proof
Nothing builds trust as much as putting social proof. It could be reviews, testimonials or the clients’ name that you serve. Showing off badges and putting your pictures will make the audience feel secure too.
- Contact Page
In a world where online theft and scam is just around the corner, you need to provide details and assurance. Your contact page should provide an e-mail address, phone number, social media links and complete address.
- Product Description
No matter how appealing your product is, if it doesn’t contain information, people will look for another online shop. Products description explain the benefits and tell the customer that the item is suited for their needs.