In this day and age, an online shop or e-commerce site is a must for every business. However, to make it work, you need to set your goals and avoid these red flags:
A website that is too slow to load decreases customer’s satisfaction. In fact, in a study by Akamai Technologies, it shows that the average time the viewers wait before clicking away is only four seconds.
In a study of Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. One of the reasons is because of the shipping fee. When they check out and are presented with unexpected charges, they are likely to leave your site
Choosing the Right Platform
An e-commerce website comes in many forms and unique features. However, there’s no one-size-fits-all solution so you must look for the best one. If you want a platform that will allow you to create your own online store with one of their customisable templates, choose the Shopify web design. You can talk to them for details.
Make Your Site Mobile-Friendly
People everywhere are accessing the internet through their smartphones. If your platform does not render well on mobile, you are bound to lose sales.
Your logo is the icon that represents your company. It is the first thing visitor sees when they visit, so don’t forget to put it to increase brand awareness.
Nothing builds trust as much as putting social proof. It can be reviews, testimonials or the clients’ name that you have served in the past. Showing off badges and putting your pictures make the audience feel secure, too.
In a world where online theft and scam are just around the corner, you need to provide details and assurance. Your contact page should provide an email address, phone number, social media links and complete address.
No matter how appealing your product is, if it doesn’t contain information, people will look for another online shop. Product descriptions explain the benefits and tell the customer that an item is suited for their needs.