As an aspiring artist, your creativity is just overflowing that you might be producing one artwork after another. Your creativity may even produce unique and interesting artwork. The only problem you may have is how you can sell the artwork to potential buyers. Especially if you are an independent artist who does not have a name, gallery, or agent, then the best course of action to take is to start selling art online.
In order to sell your artwork, you have to first sell yourself. Stop and evaluate yourself as an artist. Once you have an evaluation of yourself as an artist, consider how you will be translating that to your online profile. You will be using that for your profile in social networks and other directories. In your profile, make sure that you promote yourself as a lover of art, that you are capable of producing high quality art, and a true advocate of it.
Joining online artist communities should benefit you. What online community depends on the scale of the market you intend to sell your artwork. You have Deviantart, Etsy, Amazon, eBay, Craigslist, CafePress, and other similar websites. Make sure to follow the terms and conditions of these site, especially with regards to the percentage of sales taken off of you as commission.
Expose yourself to the public. You have to make as many people know about your artwork by publishing examples of your artwork online or demonstrating your style. Advertising your style makes you easy to remember too, especially when you put watermarks to the digital versions of your artworks. Never forget to take advantage of social networks to advertise yourself.
Blogging about your artwork is a given. There are numerous free blogging websites that you can sign up to online. It is not that difficult to launch a blog as well. There is no need for you to be familiar with coding languages just to be able to create your own blog. With a free blogging website, you simply have to update it regularly. In the long run, your reputation will increase and your sales will grow.
Creating a mailing list is a necessary step for selling art online. This is actually the most effective marketing tool you can take advantage of. When you make a sale, have the person provide you with their email address. See if they are interested in getting updates from you every now and then. Pay attention to the content of your email before you distribute it to the recipients in your mailing list.
You have to take good photos of your artwork. If you take a good picture, you can give off a good impression to your potential customer. In the picture, it should show the intricate detail of the artwork. Prepare to show a potential buyer multiple shots of your artwork under different conditions, like the artwork being hung on the wall or under different lighting conditions.
License your artwork. By licensing the artwork, you are easily proving that the artwork belongs to you. It is a form of bookkeeping in arts. Moreover, this is the best way to win a dispute about the ownership, moral rights, and originality of the artwork.